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Parenting CountsThe Bureau of Child Development and the Indiana Public Broadcasting Stations announce a project designed to educate thousands of parents on early infant brain development and good parenting practices, Parenting Counts. As a result of this partnership, all Indiana Public Broadcasting Stations (IPBS) will broadcast six Parenting Counts interstitials in 2004 and 2005. At least 20 parents and caregivers in all 92 counties will be trained by our Ready To Learn (RTL) coordinators in Parenting Counts.

For more information about this exciting initiative, contact any of the Parenting Counts partners below.
WFWA - Susie Peirce (260) 484-5437
WYIN - Judy Zeilenga (219) 756-5656
WNIT - Laura Rhodes (574) 675-9648
WIPB - Andrea Tedder (765) 285-4990
WTIU - Mary Ducette (812) 855-8531
WNIN - Denise Hanes (812) 423-2973
WFYI - Christy Prulhiere (317) 715-2071

2007 Parenting Counts Train The Trainer Workshops (9kB .pdf get Adobe reader)

Parenting Counts was developed by KCTS/Seattle Television, in cooperation with PBS as a public broadcasting multimedia initiative. Using content provided by the Talaris Research Institute, the Parenting Counts campaign disseminates research-based information about how children think, feel, and learn and supports parents with examples of best parenting practices.

The goals of the initiative are:

  • Stimulate greater awareness of early learning (birth to five years)
  • Promote more effective parenting and caregivers techniques
  • Enhance parent-child relationships
 
Parenting Counts TV Spots

Several award-winning, funny, respectful, positive 60-second video spots present a message about best parenting practices for brain development in children between birth and age five.

These short segments and companion materials are based on research findings provided by Talaris Research Institute of Seattle, which studies brain development in children from birth to five years of age-the stage of life in which the critical foundation for lifelong learning is built. Segments explore key questions like: "Why should parents talk to babies in high funny voices?" and "How does stress affect infants?" More...